There is an insidious belief that crap is quality, that the least real thing is the most real, if that thing is everywhere you look, if it looms large on the consciousness. McDonald's is a perfect example. You think this establishment's name is synonymous with restaurant because of its food? You think it's number one on the consumer radar because of its product? Really? News flash--there are more Subway restaurants than there are McDonald's. One is owned by a franchiser who though a very small player in the marketing world deals in wholesome quality food, the other by a mega corp that absolutely permeates our culture with its incessent marketing barrage because that's all they have. They don't have a quality product. (How anyone can eat grease, starch and salt disguised as food is beyond me. I used to fly quite a lot and was continually amazed at the lines in front of McDonald's in airports. I am also no fan of the company's politics.) What has convinced all these people, what has quieted the voice in their minds that warns them this is not good stuff? 1984-esque brainwashing, that's what! We call it marketing. It works for K&N air filters too. But that's a whole 'nother article.
I am disturbed by a reality that is defined by pervasive, insidious messaging, and in my field this is best typified by carburetor rebuild kits. Here again, it is the ubiquitousness, the mindless marketing saturation, as in the example above, which raises the worthless to the worshipped. And marketing is all it is. There is little that is substantiative about carb rebuild kits. If it weren't for these kits' unavoidable presence at every turn, their sellers would not be as successful as they are. Marketing is society's new reality. Welcome to carburetor McKits.